Self Made Collective
Services & Proposal
2026 — Wellness Programming & Luxury Hospitality
Curation,
community
and presence
— Luxury wellness programming for premium brands, hotels and high-profile destinations

We are not an events agency.
We are the partner that turns wellbeing into a luxury experience — curated, intentional and designed for audiences who demand the best.

The difference between
curation and impact

Self Made Collective designs and produces high-level wellness experiences — for our community and for hospitality groups, premium brands and destinations looking to elevate every touchpoint with their audience.

We merge editorial curation with wellness methodology — producing unique experiences for luxury hotels, real estate developments and private brands. Nothing is left to chance: every detail is conceived with aesthetic rigor, intention and human sensitivity.

"We don't execute events. We create wellness experiences that leave a mark — and in those experiences, luxury spaces find their deepest value."

Luxury is conscious. Proposals are tailor-made. And the community that receives them has spent years building the trust that ensures anything we bring into the space is genuinely welcomed.

"International platform. A community with purpose.
A presence that is never forgotten."

Four profiles.
One single standard: the best.

We work with organizations that understand that the experience of their audiences is a strategic investment, not a marketing expense.

01
Companies & private brands
Seeking authentic positioning, emotional connection with high-value female audiences and editorial content that outlasts any campaign.
02
Real estate developments
Looking to build community, a sense of belonging and added value for their buyers and residents from before handover.
03
Hospitality groups & hotel chains
Looking to elevate the experience of their guests and VIP clients with wellness programming designed to match the level of their property.
04
Communities & cultural projects
In need of sensitive, transformative programming that is aesthetically coherent with their identity and values.

Curation
is our signature

We select talent, locations and objects by aesthetic, ethical and methodological affinity. Every facilitator, every corner, every ritual is tested and designed to resonate with the experience.

This is not decoration. It is discernment, purpose and responsibility.

Gathering as
a technology of connection

Our in-person experiences are the heart of SMC. Intimate, carefully produced spaces where the community opens up — and where the brands that take part are not announced, they are discovered.

SMC Gatherings
Signature Experiences

Intimate gatherings of 12–25 women in premium venues across José Ignacio, Buenos Aires and Miami. Full curation of talent, space and narrative. Up to 3 brands per experience with category exclusivity.

  • — Minimum 3 experiences / category exclusivity
Hospitality
Retreats & Wellness Programming

Design and production of wellness programming for luxury hotels, resorts and developments. Each program elevates the guest experience — from a single wellness morning to a full residential retreat. Curated to the standard of each property.

  • — Format and duration tailored to client needs
  • — Custom proposal with detailed budget
  • — Available: José Ignacio, Buenos Aires, Miami
Wellness Celebration
The Annual Experience

A cultural women's wellness experience. Multiple disciplines simultaneously in a natural setting. First edition: Narbona, PDE — October 2025. 130+ participants, active community, sustained impact.

  • — Second edition: October 2026
"The brands that enter the SMC space are not announced — they are discovered.
That discovery, in a context of trust, is worth more than any marketing campaign."

When transformation
starts from within

The most forward-thinking organizations understand that team wellbeing is not a benefit — it is a competitive advantage. SMC designs internal programs that elevate engagement, workplace culture and the brand's reputation as a purpose-driven leader.

What we include

Movement, mindfulness, nutrition and personal development workshops adapted to each organization's culture

Team building days with emotional depth — not activities, but experiences that stay with people

Female leadership programs for executive teams and high-performance areas

Exclusive activations for VIP clients — experiences that build loyalty better than any discount

The return for the organization

More engaged teams, with lower turnover and a stronger sense of belonging

Clients who associate the brand with real moments of wellbeing and growth

Reputation as a company that takes female human capital seriously

Editorial content co-produced with SMC to activate across owned channels

Each in-company program is designed to measure — format, duration and location according to the culture and goals of each organization.

Reaching your audience
through the right story

SMC's educational content is not a secondary benefit — it is one of the highest-impact platforms for your brand to reach the right audience. From the curation of voices and topics to production and storytelling, every piece we create positions brands within conversations their audience is already seeking out.

Editorial series
In
Conversation
An editorial piece that positions your brand in the market through a cinematic lens — by telling stories. Curated conversations between experts, leaders and inspiring women selected by SMC. Your brand doesn't appear as a sponsor: it becomes part of a narrative the audience chooses to consume. The result is high-value content that builds reputation, generates trust and endures.
Positioning alongside trusted voices Natural product integration Evergreen content
Watch episode
Live practices
Morning
Monthly live practices produced by SMC, co-created with a partner brand. Movement, mindfulness, nutrition, journaling or personal development — selected according to the theme and values of each partner. Each session generates high-quality evergreen content that keeps working for your brand long after the broadcast.
Each month, Morning! selects a practitioner to lead weekly sessions. Your brand can be part of this movement.
Evergreen content de alto impacto Association with female self-care Recurring presence before an engaged audience
Gastronomy & lifestyle
At The
Table
Our wellness chef, Ayelen Jaquenod, visits inspiring women to cook healthy recipes while they share their stories. The brand appears naturally integrated into the space, the ingredients and the setting — not interrupting, but belonging. With a roadmap toward in-person gastronomic experiences and brand pop-ups.
Authentic product integration Emotional connection through storytelling Future in-person pop-ups

Where
it all happens

Vik Hotels The Shack Wellness Reserva Montoya Kemay Hotel Hotel Casa Lucia Galerias La Barra & Garzon Galerias Buenos Aires The Brazilian Court Panaderia Jose Ignacio among others
S
Self Made Collective

Luxury wellness,
designed for you

Every collaboration begins with a real conversation. We want to understand your property, your ideal guest and your vision — to design a wellness programming proposal that matches the level of luxury you already offer.

We don't have a fixed package. We have a standard of luxury curation, production and storytelling — and within it, we build exactly the wellness experience your property or brand needs to be remembered.

Self Made Collective info@selfmade-collective.com @selfmadewellness.co selfmade-collective.com Production and curation by Self Made Collective · All rights reserved · 2026